Loading...
Hosting & Microsoft 365 clients: our hosting services are moving to Conetix on 1 October 2026. Hosting is moving to Conetix on 1 October 2026. What this means for youDetails
Hosting & Microsoft 365 clients: our hosting services are moving to Conetix on 1 October 2026. Hosting is moving to Conetix on 1 October 2026. What this means for youDetails
Loading...
Expeed Connect CRM is sports club management software built in Australia for clubs, associations and membership organisations — memberships and subscriptions, ticketing and seating, payments, e-commerce and member communications in one system, designed and supported from Adelaide.
Formerly known as SportSubs — now reimagined and rebuilt as Expeed Connect.
Request a Demo
Built & hosted in AustraliaAdelaide-based support teamMost clubs juggle a membership spreadsheet, a ticketing site, a payment gateway and a newsletter tool. Connect CRM replaces the lot with one system your members and staff share.
Season memberships, renewals, instalment plans, family and junior categories, early-bird pricing and promo codes — with automatic renewal reminders so subscriptions do not lapse.
A ticketing solution built for sports clubs: reserved seating on interactive venue maps, general admission, member allocations, e-tickets and barcode scanning on match day or event day.
Secure card payments through multiple gateways, scheduled and instalment payments, gift cards, refunds and full reconciliation — so the treasurer gets accurate numbers without the spreadsheets.
A true CRM for sports clubs: one profile per member with purchase, attendance and communication history, powerful segmentation, and email and SMS campaigns sent from inside the platform.
Australian-BuiltWhen your club's software is built overseas, support runs on someone else's clock and your member data may not stay in Australia. Connect CRM is designed and developed in Adelaide and hosted here in Australia, and the team behind it is one you can ring during the season and meet in person.
Connect CRM is Expeed's own platform, built and maintained by the same Adelaide team that supports it. You deal with the people who wrote the software, not a reseller.
Member records and payment data are hosted on Australian infrastructure, keeping your members' personal information onshore for Australian privacy obligations.
Card payments, instalment plans and refunds run in AUD through Stripe and other supported gateways, with the reconciliation reports your treasurer and auditor expect.
Phone and email support from our Adelaide office in Australian business hours, and the team on call for match days, finals and major events.
SANFL and its clubs, Perth Glory Football Club, the Melbourne Vixens, Netball Victoria and Netball Queensland all run on Connect CRM.
From a 200-seat club function to a national championship, Connect CRM is the event tech behind the whole day — tickets, seating, payments and the gate — built and supported by our team in Adelaide.
Reserved seating on interactive venue maps, general admission, member-priority allocations, season and single-event tickets, promo pricing and gift cards — all from your own branded store.
Club payment systems done properly: multiple gateways, instalments, refunds and automatic reconciliation, so every ticket, membership and merchandise sale lands in one set of accurate numbers.
E-tickets and digital wallet passes, barcode scanning at the gate, live attendance dashboards and post-event reporting — with our Adelaide team on call while your event is running.
Looking for event tech experts in Adelaide? Connect CRM is designed in Adelaide, hosted and supported here in Australia, and it is already trusted by clubs, leagues and state bodies across Australia, from SANFL and its clubs to Perth Glory, the Melbourne Vixens, Netball Victoria and Netball Queensland.
Expeed Connect CRM provides everything sports clubs, associations, and membership-based organisations need to operate — from contact management and memberships through to ticketing, e-commerce, communications, events, fulfillment, and reporting.
Delivered as a multi-tenant SaaS platform, each organisation gets their own branded environment with a desktop management application, web admin portal, customer-facing online storefront, and mobile-ready APIs.
Modern browser-based administration with full CRM capabilities
Full-featured desktop CRM for power users and call centre operations
Customer-facing e-commerce with member self-service portal
Standalone event invitation and response management
Automated email campaigns, scheduled payments, and data processing
From contact management to e-commerce, communications to fulfillment — Connect CRM is the single platform that replaces dozens of disconnected tools.
Complete member profiles with addresses, communication preferences, membership history, purchase history, attendance records, and full audit trails.
Flexible membership products with season management, renewals, bundled packages, early bird pricing, promotion codes, and auto-renewal support.
Interactive venue maps with seat allocation, real-time availability, seating preferences, holds management, and manifests for matchday operations.
Customer-facing online storefront with product catalogues, shopping cart, checkout, guest purchases, member self-service portal, and content management.
Integrated email campaigns with drag-and-drop editor, SMS messaging, phone call centre, mail merge, and automated communications triggered by events.
Secure payment processing with multiple gateways, instalment plans, scheduled payments, gift cards, refund management, and full financial reporting.
Whether members are purchasing online, over the phone, or in person, Connect CRM provides a unified purchase flow across all channels — from product selection through to payment processing and fulfillment.
Members browse products, memberships, and tickets on your branded storefront
Collect custom information — jersey names, dietary needs, seating preferences
Interactive venue map for seat selection with real-time availability
Multiple payment options including cards, instalment plans, and gift cards
E-tickets, digital wallet passes, membership cards, and merchandise delivered
Connect CRM includes a complete communications suite — from beautiful email campaigns and SMS messaging to call centre management and printed mail merge. Target the right audience with advanced profiling and segmentation.
Set it and forget it. Connect CRM automatically sends the right message at the right time:
Greet new members the moment they join
Age-targeted birthday emails with personalised content
Instant confirmation after every purchase
Notifications for failed or upcoming scheduled payments
Proactive alerts before stored cards expire
Keep members informed on order progress
Beyond the core features, Connect CRM includes everything you need to run a modern membership organisation.
Executive KPIs, financial reports, sales analysis, attendance tracking, and configurable dashboards
Stock control, warehouse management, pick-pack-dispatch workflows, and delivery tracking
Event creation, invitation management, RSVP tracking, dietary requirements, and table planning
Advanced segmentation with 64+ filter types, set operations, and targeted campaign delivery
E-ticket generation, Apple Wallet and Google Wallet passes, barcode scanning, and attendance tracking
Fixture management, barcode scanning, live attendance tracking, and ticketing agency integration
Multi-warehouse management, purchase orders, goods receipt, stock movements, and level tracking
Visual card designer, member self-service photo upload, custom card gallery, and approval workflows
Drag-and-drop page builder, theme editor, navigation management, and member content platform
Role-based permissions, secure card tokenisation, audit logging, and multi-tenant data isolation
Each organisation gets their own environment with subdomain branding and isolated data
Outstanding balances, receipts, remittances, gift card usage, and proportional allocations
Membership, ticket, merchandise sales by category, season, and staff performance
Email analytics (opens, clicks, bounces), SMS delivery, call summaries, and complaints
Barcode-based attendance by category, member attendance patterns, and non-attending members
Configurable KPI dashboards with drag-and-drop widgets, charts, and at-a-glance insights
Connect CRM puts the data you need at your fingertips with comprehensive reporting and configurable executive dashboards. Track KPIs, analyse trends, and make informed decisions with real-time insights.
From financial analysis and product sales through to member attendance patterns and communications performance — every aspect of your organisation is measurable and reportable.
Connect CRM is purpose-built for membership-based organisations that need more than a generic CRM can offer.
Community, semi-professional and professional clubs across every code, managing memberships, ticketing, seating and matchday operations
State and national sporting associations, leagues and governing bodies, like SANFL, Netball Victoria and Netball Queensland, coordinating members, events, competitions and communications
Venues and organisations selling tickets with reserved seating, general admission, and event management
Any membership-based organisation needing contact management, e-commerce, and member engagement
What Australian clubs and associations ask before choosing Connect CRM.
Yes. Connect CRM is designed, built and supported by Expeed Technology in Adelaide, South Australia, and hosted in Australia. It was built for Australian sports clubs, associations and governing bodies, and it is used by SANFL and its clubs, Perth Glory Football Club, the Melbourne Vixens, Netball Victoria and Netball Queensland.
SportSubs was the earlier name of this platform. It has been reimagined and rebuilt as Expeed Connect CRM, with a full member CRM, online store, communications suite, reporting dashboards and a modern web admin portal. If you were looking for SportSubs, you are in the right place.
Any sport or code. Connect CRM is designed for everything from community clubs through to national governing bodies: football, cricket, netball, basketball, triathlon and racing clubs, state and national associations, ticketed venues and non-sport membership organisations. Modules are switched on per organisation, so a local club and a national body can run on the same platform with very different setups.
Yes. Memberships and subscriptions, match and event ticketing with reserved seating, an online store for merchandise, card payments with instalment plans, and email and SMS communications all run in the one platform against a single member record. Bulk import and de-duplication tools bring your existing member data across from spreadsheets or a previous system.
Connect CRM is a hosted, multi-tenant platform and each organisation is quoted individually in Australian dollars, based on the modules and scale it needs. Contact us for a demo and a quote for your club or association.
Yes. Request a demo and we will walk through membership renewals, ticketing, payments and reporting using scenarios from your own club. Clubs and state bodies including SANFL, Perth Glory, the Melbourne Vixens, Netball Victoria and Netball Queensland already run on Connect CRM, so we can show you real club configurations rather than a slide deck.
Still weighing up your options? Read our guide to choosing sports club management software in Australia.
Book a demo of Connect CRM, sports club management software built and supported in Australia, and see how it handles your memberships, ticketing, payments and member engagement.