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The all-in-one platform purpose-built for sports clubs, associations, and membership-based organisations to manage every aspect of their operations.
Formerly known as SportSubs — now reimagined and rebuilt as Expeed Connect.
Request a DemoExpeed Connect CRM provides everything sports clubs, associations, and membership-based organisations need to operate — from contact management and memberships through to ticketing, e-commerce, communications, events, fulfillment, and reporting.
Delivered as a multi-tenant SaaS platform, each organisation gets their own branded environment with a desktop management application, web admin portal, customer-facing online storefront, and mobile-ready APIs.
Modern browser-based administration with full CRM capabilities
Full-featured desktop CRM for power users and call centre operations
Customer-facing e-commerce with member self-service portal
Standalone event invitation and response management
Automated email campaigns, scheduled payments, and data processing
From contact management to e-commerce, communications to fulfillment — Connect CRM is the single platform that replaces dozens of disconnected tools.
Complete member profiles with addresses, communication preferences, membership history, purchase history, attendance records, and full audit trails.
Flexible membership products with season management, renewals, bundled packages, early bird pricing, promotion codes, and auto-renewal support.
Interactive venue maps with seat allocation, real-time availability, seating preferences, holds management, and manifests for matchday operations.
Customer-facing online storefront with product catalogues, shopping cart, checkout, guest purchases, member self-service portal, and content management.
Integrated email campaigns with drag-and-drop editor, SMS messaging, phone call centre, mail merge, and automated communications triggered by events.
Secure payment processing with multiple gateways, instalment plans, scheduled payments, gift cards, refund management, and full financial reporting.
Whether members are purchasing online, over the phone, or in person, Connect CRM provides a unified purchase flow across all channels — from product selection through to payment processing and fulfillment.
Members browse products, memberships, and tickets on your branded storefront
Collect custom information — jersey names, dietary needs, seating preferences
Interactive venue map for seat selection with real-time availability
Multiple payment options including cards, instalment plans, and gift cards
E-tickets, digital wallet passes, membership cards, and merchandise delivered
Connect CRM includes a complete communications suite — from beautiful email campaigns and SMS messaging to call centre management and printed mail merge. Target the right audience with advanced profiling and segmentation.
Set it and forget it. Connect CRM automatically sends the right message at the right time:
Greet new members the moment they join
Age-targeted birthday emails with personalised content
Instant confirmation after every purchase
Notifications for failed or upcoming scheduled payments
Proactive alerts before stored cards expire
Keep members informed on order progress
Beyond the core features, Connect CRM includes everything you need to run a modern membership organisation.
Executive KPIs, financial reports, sales analysis, attendance tracking, and configurable dashboards
Stock control, warehouse management, pick-pack-dispatch workflows, and delivery tracking
Event creation, invitation management, RSVP tracking, dietary requirements, and table planning
Advanced segmentation with 64+ filter types, set operations, and targeted campaign delivery
E-ticket generation, Apple Wallet and Google Wallet passes, barcode scanning, and attendance tracking
Fixture management, barcode scanning, live attendance tracking, and ticketing agency integration
Multi-warehouse management, purchase orders, goods receipt, stock movements, and level tracking
Visual card designer, member self-service photo upload, custom card gallery, and approval workflows
Drag-and-drop page builder, theme editor, navigation management, and member content platform
Role-based permissions, secure card tokenisation, audit logging, and multi-tenant data isolation
Each organisation gets their own environment with subdomain branding and isolated data
Outstanding balances, receipts, remittances, gift card usage, and proportional allocations
Membership, ticket, merchandise sales by category, season, and staff performance
Email analytics (opens, clicks, bounces), SMS delivery, call summaries, and complaints
Barcode-based attendance by category, member attendance patterns, and non-attending members
Configurable KPI dashboards with drag-and-drop widgets, charts, and at-a-glance insights
Connect CRM puts the data you need at your fingertips with comprehensive reporting and configurable executive dashboards. Track KPIs, analyse trends, and make informed decisions with real-time insights.
From financial analysis and product sales through to member attendance patterns and communications performance — every aspect of your organisation is measurable and reportable.
Connect CRM is purpose-built for membership-based organisations that need more than a generic CRM can offer.
Professional and semi-professional sports clubs managing memberships, ticketing, seating, and matchday operations
Sporting and industry associations coordinating members, events, competitions, and communications
Venues and organisations selling tickets with reserved seating, general admission, and event management
Any membership-based organisation needing contact management, e-commerce, and member engagement
See how Expeed Connect CRM can transform the way your organisation manages memberships, ticketing, merchandise, and member engagement.